brief : a seven day digital detox for female millennials

final concept : a digital detox retreat, focusing on the problems of using too much technology and the benefits of going digital free. social media icons on their retreat whist their ‘users’ are on theirs. icons talk to each other through speech bubbles. 

pics 1&2 : billboard ad at train stations for the millennial females on the go, commuting / travelling visiting friends // pics 3&4 : digital bus stop ad also for commuting / travelling millennials. icons will float across the screen as if they are in a pool // pic 5 : social media ad comprised using social media influencers endorsing the detox retreat // pics 6&7 : online ads on websites / videos that are popular with female millennials.